Learn about rarity.
We're published experts on Alexandrite rarity, members of the leading gemology societies, and go above and beyond to provide our customers with as much information as possible about each gem.
Looking for Alexandrites? We add new Alexandrites each week.
Like father, like son
We have a combined 47 years of experience in gemstones, and pride ourselves on trustworthy, knowledgable service, without pushy sales tactics.
Put a ring on it
Our in-house jeweler can turn any of our stones into the ring of your dreams.
About our store
Our gem workshop is located in Manhattan's International Gem Tower - the global heart of the precious stone trade. We service clients from all over the world.
Joseph “Joe” Zaroovabeli founded our company in 1977, after years of learning, traveling, and trading.
Joe selects the rarest gemstones for his own collection.
We have decided to share Joe’s private collection with the discerning gemstone buyers and collectors of the world.
Join Our Newsletter
You’ll be the first to know about new gems in our collection. We also offer members-only discounts.
Don't worry, we won't share your information with anyone.