Learn about rarity.

We're published experts on Alexandrite rarity, members of the leading gemology societies, and go above and beyond to provide our customers with as much information as possible about each gem.

Looking for Alexandrites? We add new Alexandrites each week. 

Like father, like son

We have a combined 47 years of experience in gemstones, and pride ourselves on trustworthy, knowledgable service, without pushy sales tactics.

Trade Members

We strive to hold the highest ethical sourcing standards and disclosure information required by the trade. We have proudly been American Gem Trade Association members for over 3 decades. We also recently joined the International Colored Gemstone Association. 
 
Qemstone association
AGTA

Put a ring on it

Our in-house jeweler can turn any of our stones into the ring of your dreams.

About our store

Our gem workshop is located in Manhattan's International Gem Tower - the global heart of the precious stone trade. We service clients from all over the world.

Our Workshop

50 West 47th Street, Suite 1518, New York, N.Y

(212) 382-1314

About Us

Joseph “Joe” Zaroovabeli founded our company in 1977, after years of learning, traveling, and trading.

 Joe selects the rarest gemstones for his own collection.

 We have decided to share Joe’s private collection with the discerning gemstone buyers and collectors of the world.

0review
  • Exceptional, one of a kind, paired alexandrine earring stones courtesy of The Rare Gem (earrings styled and crafted by Krikawa).

    Tamara Lundeen Avatar
    Tamara Lundeen
    2 weeks ago
  • Excellent service! Exceptional collection of stones! I was looking for a Padparadscha sapphire for an engagement ring, found The Rare Gem on Facebook, and went to their booth at Tucson. Justin helped me find the right stone. Maybe an alexandrite next time!

    Elizabeth Ross Avatar
    Elizabeth Ross
    2 months ago
  • Excellent service! Exceptional collection of stones! I was looking for a Padparadscha sapphire for an engagement ring, found The Rare Gem on Facebook, and went to their booth at Tucson. Justin helped me find the right stone. Maybe an alexandrite next time!

    Elizabeth Ross Avatar
    Elizabeth Ross
    2 months ago
  • Justin has been extremely professional and helpful! I'm very happy that he has been very honest and direct at every step of the way with several descriptions, photos, and videos of alexandrites. It's very challenging to find a trustworthy alexandrite vendor, and I feel lucky to have found them via Instagram.

    Damla Ece Aksen Avatar
    Damla Ece Aksen
    6 months ago
  • Justin has been extremely professional and helpful! I'm very happy that he has been very honest and direct at every step of the way with several descriptions, photos, and videos of alexandrites. It's very challenging to find a trustworthy alexandrite vendor, and I feel lucky to have found them via Instagram.

    Damla Ece Aksen Avatar
    Damla Ece Aksen
    6 months ago
  • Justin is the consummate professional. Knowledgeable and tremendously helpful, not to mention patient! An absolute pleasure to work with and I look forward to my next purchase already!

    Grace Teo Avatar
    Grace Teo
    1 year ago
  • Excellent service! Justine and his father were very helpful throughout our visit. We felt extremely pleased and look forward to purchasing future gems from them.

    Heather Hafalla Avatar
    Heather Hafalla
    1 year ago
  • I had been searching for an Alexandrite for some time and was growing frustrated with not only market accessibility for this rare stone, but also the general lack of knowledge and information available to consumers. Fortunately, my research led me to the Rare Gem; their narrowed and specialized focus simply sets them apart. I was most impressed by the in-depth information on the website, yet it was the expert knowledge and guidance that tipped the scales for me. Throughout our interaction at the Tucson Gem Show in February, Joe and Justin were extremely patient and accommodating to help me find the perfect stone. This family owned business is truly passionate about their trade which is reflected in the exceptional service they provide.

    Sandra Reinhard Avatar
    Sandra Reinhard
    1 year ago
  • Excellent service! Justine and his father were very helpful throughout our visit. We felt extremely pleased and look forward to purchasing future gems from them.

    Heather Hafalla Avatar
    Heather Hafalla
    1 year ago
  • I had been searching for an Alexandrite for some time and was growing frustrated with not only market accessibility for this rare stone, but also the general lack of knowledge and information available to consumers. Fortunately, my research led me to the Rare Gem; their narrowed and specialized focus simply sets them apart. I was most impressed by the in-depth information on the website, yet it was the expert knowledge and guidance that tipped the scales for me. Throughout our interaction at the Tucson Gem Show in February, Joe and Justin were extremely patient and accommodating to help me find the perfect stone. This family owned business is truly passionate about their trade which is reflected in the exceptional service they provide.

    Sandra Reinhard Avatar
    Sandra Reinhard
    1 year ago

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