We believe that every gemstone’s degree of rarity depends on two critically connected elements: Availability & Market Desirability. At all times, this concept of market desirability must be considered through a lens of an informed collector.
For example, an informed collector knows:
-Marketing can influence a person to want anything.
-Jewelry that is beautiful and fashionable does not translate into true value.
-Just because a gemstone is very limited in availability, does not mean it will be desirable if it looks ugly.
Availability defined: the degree in which a gemstone can be readily obtained.
Market Desirability defined: the characteristics that a gemstone possess that are desired by an informed collector. The rare characteristics include:
- Treatment. Is the stone Untreated or Treated. Simply put: did it come from the earth naturally or was it enhanced through a foreign process? Being Natural →Most important factor = More Rare
- Size. The bigger it is, the more difficult it is to find. Carat Weight ⇑ = More Rare
- Origin. Exotic parts of the world are known for specific gemstones and fetch more $ = More Rare
- Clarity. Stones without any eye visible inclusions will be worth more than ones that have blemishes and interior obscurities. Clean looking gems = More Rare
- Cutting. The stone’s superficial brilliance and shine= Stones are sometimes cut in a way that maximizes light reflection= More Rare
- Shape. Smallest factor in rarity, still- odd or fancy shapes can give an additional layer of uniqueness making it= More Rare